Passive Aggressive Book Promotion

Promoting books is one of the most fun parts of my job because I read so many that I know my students will love. Booktalks and handselling books as I walk around with students are wonderful methods, but I admit to being a little sneaky or passive aggressive in my mission. Aggressive with passion and determination, not hostility of course.

Here are a few methods that I have seen success with and would like to share so that others can give them a try.

Put up a sign in your room or by your door that shows students what you are currently reading. Take it a step further and put them at every classroom and office door including administration and staff. Use locker tags for students to share their current reads.

Create a wall of book covers. Add a picture of the book covers as you complete a book. Offer students a space to do the same. Admire all the titles you complete that year.

Find a lamp to create a “spotlight” that highlights a book or group of books that relates to current events, holidays or author birthdays.

Load a digital frame with book covers or book trailers if it plays video. There are even frames that have motion sensors so they play when the students walk by. Put in pictures of students holding a favorite or recommended book. Students love to see themselves.

Digital Frame

Put signs about books in unexpected places. I put signs with book covers and QR codes that went to author sites on the back of the bathroom stall doors. I know they sneak in there to use their phones anyway. Let’s put them to good use.

Create a bulletin board of the Top Ten books circulated in your library or classroom. Update often.

Stock up on little gold stars and allow students to put stars on the inside cover of their favorite books.

Try creating booktalks with a Smartpen and let your students do the same. Put their picture on the bookmark so they get credit for the recommendation. Check out the Daring Librarian blog for all the details and instructions.

Livescribe booktalks

If you have a silent sustained reading time make sure you “ooh”, “aah”, and gasp as you read. They’ll be sure to find out what caused such a reaction from their teacher.

What passive aggressive methods work for you? I would love to hear your ideas.

Keep reading!

Tamara Cox

Tamara Cox, the Eliterate Librarian, is a self-proclaimed “wannabe edtech geek” and middle school librarian in South Carolina. She loves to connect students with the perfect book and help teachers that are nervous about taking the tech plunge. When she doesn’t have her nose in a book you can find her online at